Building a Subscriber List

You have to market your mobile marketing!!! When using your current marketing mix you have to engage your audience with your new mobile service. As customers become aware of the mobile service, they activate into the campaign and receive your company.

Define your strategy

NO LISTS!

We are often asked if we will provide a list of customers that you could market to. We answer that question simply…NO! However our underlying reasoning is much more complex.

Mass marketing allows you, the customer, to sink a tremendous amount of expense into gaining exposure to potential clients. With mobile what needs to be understood is that the device is so personal it could have the exact opposite effect of engaging the client. Meaning that if you send me a message to my cell phone that I did not specifically request I most likely will be very upset and potentially complain to all of my friends and family. Remember that for every positive experience a consumer tells three people and for every negative experience they tell EVERYONE! So let’s not start on the wrong foot and make sure we have integrity in what we are doing.

80/20 We are traffic builders!

Let’s keep your current clients happy and increase traffic. Mobile is a great platform to reward the clients you already have and to get them spending more money.

Businesses today focus on encouraging one-time behavior – rather than generating long-term relationships. This has created a complex and competitive dynamic where businesses focus primarily on outdoing each other on discounts to drive purchases.

EMOBILEIT believes in a new approach – a mobile solution that focuses on changing attitudes rather than one-time behaviors. By creating and reinforcing customer relationships through mobile devices that promote lasting feelings about the brand and its products and services, companies can transcend competitive discounting and cultivate what we call a mobile allegiance: long-term relationships that maximize customer lifetime value.

True loyalty begins with a holistic understanding of the end customers and it results in a consistent positive customer experience. Companies have the opportunity to impact future customer loyalty with every interaction. That’s why with our customer retention programs, we focus on helping our clients identify key moments across every customer touch point that maximize loyalty and drive incremental revenue.

Our holistic, customer experience-based retention strategy employs statistical models to examine the impact of reward programs, communication channels and employee-to-customer interactions leading to customer retention and satisfaction as well as optimal investment against tangible activities that drive loyalty.

Increase market share

It makes sense to go after the individual that is not a current customer. The secret to success is to leverage technology to function in 24/7/365 hour increments. The key here is that Mobile just like the internet has the ability to work for you 24/7/365!

The real question is how we use Mobile to get the person that we have never seen. We often ask our customers if they fish. Many of them tell us yes or at least they know someone who does. We will then ask what happens if you fish with only your hook in the water? You don’t catch many fish! You need to bait the hook but the bait has to be something of tangible value. We know what doesn’t work and that is offering a call-to-action with no reward attached to it. You need bait and it has to be good!

The other way to increase market share is to utilize your call-to-action through your existing marketing channels. It is scary sometimes to understand how in-effective advertising is, especially without any incentive attached.

Acquisition/Retention Cost

As we all know it costs a lot of money to get a new customer. To acquire a mobile subscriber it may cost the business Value in getting a subscribers number.

Your customers are smarter and more demanding than ever. Each week, they receive and consider several new offers from your competition. Our customer rewards programs build and maintain customer loyalty by establishing equity-based relationships that drive customer behavior to produce improved customer loyalty metrics.

By offering quick, exciting and motivational rewards targeted to your unique customer base, you can drive higher customer engagement with your brand and reduce customer churn.

Our complete customer reward strategy allows you to:

• Identify and understand your most valuable customers
• Communicate with those customers as individuals
• Treat the attitudes and behaviors of the whole customer
• Provide motivation through strategic reward offers

With the right customer retention program, you can realize the benefits of success: improved retention of your best customers, a better understanding of who they are, increased incremental customer spend from the customers with greatest growth potential while at the same time driving more efficient allocation of marketing funds and better marketing ROI

Return on Investment (ROI)

Leverage your existing marketing channels or media mix

By utilizing your other media channels including online, print, radio, and television in combination with your text marketing you can effectively reach a bigger audience focused on your business.

Ex. Including your key word(s) and short code in with your ad in the newspaper you still get the audience from the paper but now can reach them directly at any time with VIP specials

SMS Credits v.s. Messages

Why we don't offer free trials

Many ask why we do not offer free trials. We see it taking usually 90-120 days to build an effective subscriber list and enabling you to strategically use the campaign. When buying into mobile marketing you need to buy into the strategy and put in the effort to reap the rewards.

Effort would include having your employees mention the mobile service and its benefits and value. Many times you will get the customer to opt-in immediately. Increasing your subscriber list and potential list value.

Give Choices

Manage your subscribers gently

Grabbing the attention of your subscriber list is something not to be taken lightly. Many of us get email from businesses promoting the same things week after week at the same time. By mixing up when the message is sent out it makes the customer engage into the message you are sending. By sending out too many messages, customers will get annoyed with the amount they are getting contacted. Through previous experience, we have found that as long as you are providing value to your client you can contact them as much as you want. However, be cautious not to abuse the privilege. Mobile is such a highly personal channel and how often you enter disturb someone’s privacy needs to be considered when sending messages. Depending on what the demographic of the crowd would change when you would send out the message.

Our experience tells us that if you trying to get an older crowd out for dinner, a message between 3pm - 4pm would be good to place plans into their mind and allow them to make plans with others. Remember the late 20 to 30 something’s may have new families that they need to plan around.

If you were looking to attract a younger crowd sending a message between 8:00pm - 9:30pm would work better because many people do not plan until the last moment when they are going out and they have significantly less responsibility. This is something you will have to experiment with to see what work best for you, but a real common sense approach has proven results for our clients.

Make the Offer Relevant and Valuable

When contacting the subscribers you need to provide significant value for them. That means we are not going to send out every day specials that simply won’t work. We need to provide VIP information or something that is exclusive to the mobile channel or we will see them running like rats out of a sinking ship.

It is very important to keep your message up to date especially the auto response. Creating value for the customer will let them enjoy being part of the exclusive club and want them to receive a message from you. The more valuable the coupon the more likely they are to respond to it. They are more likely to spread the message to their friend by forwarding on the coupon (which costs you nothing) and then their friend’s wants to become a VIP club member.

Also remember that over 95% of your clients carry their cell phone with them all day. That means when you send them a message the likely hood that they are with associates, family or friends is significantly higher than any other medium. So, to really get your customers talking send them a message every once in awhile with an offer so relevant and so meaningful that you know they won’t be able to refuse. Trust us they will bring the whole crew with them.

Ex. Bob receives a message from a restaurant for a free appetizer on Friday from 5pm - 8pm. He then talks to his co-workers and gets a group together to come to the restaurant. The in creating value for him gives you the opportunity to increase sales on that particular day. Bob also has the ability to forward the message on to his buddy across town. His buddy then talks to his co-workers and brings in his friends creating 125% return to you on the message you sent out for only 100% cost.

Mobile Statistics

3.8 billion Mobile subscribers worldwide, including more than 270 million nationwide. Compared to 1.7 billion television households and 670 million PC users worldwide.

Case Studies

Coming Soon

Helpful Links

www.transl8it.com
www.mobilemarketingprofits.com
www.mmaglobal.com
www.mobilemarketer.com
www.nielsonmobile.com